The world of fashion takes center stage at the MAXXI Museum in Rome with the much-anticipated exhibition “Memorabile. Ipermoda,” curated by Maria Luisa Frisa in collaboration with the Camera Nazionale della Moda Italiana. Opening on November 27, 2024, and running until March 23, 2025, this exhibition promises to be a captivating exploration of contemporary fashion as a dynamic art form, reflecting the complexities of our present-day society.
Ten years after the acclaimed “Bellissima” exhibition, “Memorabile. Ipermoda” marks a significant evolution in the dialogue between fashion and art. Visitors will embark on a journey through a curated collection of garments, accessories, archival materials, and videos that serve as a lens to examine the pressing questions facing the fashion industry today. The exhibition delves into themes including the relationship between fashion and time, the management of archives, the pivotal role of creative directors, and the urgent challenge of sustainability.
As attendees navigate the exhibition space, they will encounter a carefully arranged display that fosters unexpected connections between haute couture and independent fashion. Each piece tells its own story, reflecting the artistic visions, research, and innovations of its designer. From Viktor&Rolf’s striking creations to the contemporary interpretations of fashion giants like Christian Dior and Balenciaga, the exhibition showcases the diverse tapestry of creativity that defines modern fashion.
Accompanying the visual feast is an immersive sound design that enhances the atmosphere, featuring a curated playlist in collaboration with Spotify. This auditory experience invites visitors to explore the harmonious interplay between music and fashion, further enriching their journey through the exhibition.
“Memorabile. Ipermoda” is not just an exhibition; it is a collective narrative celebrating the resilience and adaptability of fashion. It highlights the significance of Italian fashion within the global landscape, showcasing both established names and emerging talents. The exhibition also offers educational initiatives for students and families, fostering a deeper understanding of the connections between fashion, art, and culture.
As the MAXXI Museum transforms into a vibrant space of creativity and reflection, “Memorabile. Ipermoda” invites everyone to reconsider the boundaries of fashion and art, making it a must-see event for enthusiasts and casual visitors alike. Don’t miss this opportunity to witness how fashion can be both extraordinary and deeply rooted in the everyday experience, creating a truly memorable encounter.
Photo credit: MUSACCHIO & PASQUALINI / MUSA, courtesy Fondazione MAXXI
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