Darryl Palapuz, a seasoned visual storyteller based in Winnipeg, Canada, has spent over a decade honing his craft in the creative field. His work encompasses a variety of formats, including documentaries, wedding films, commercials, and music videos, all with the goal of conveying raw, authentic emotions that connect deeply with audiences.
When conceptualizing a fashion shoot, Palapuz emphasizes that it always begins with emotions. He believes in understanding the story behind the visuals and the feelings that the team aims to evoke. “If I’m working with a designer, I’ll dive into their vision and get a sense of the mood and the message behind their collection,” he explains.
However, in situations where no designer is involved, he prefers to select a concept first and then engage in discussions with the model about the desired mood. This collaborative approach allows them to explore outfits that align with the theme, often utilizing pieces from the model’s wardrobe. “I like to keep the process collaborative and flexible—sometimes the best ideas come from just bouncing thoughts around and experimenting on set,” Palapuz adds.
To stay updated with the latest trends in fashion photography, Palapuz relies on platforms like Instagram and Pinterest. He finds Instagram invaluable for real-time insights into what’s trending, while Pinterest serves as a tool for delving deeper into specific aesthetics. “I often create mood boards on Pinterest and share them with the model or team to brainstorm ideas and refine the concept,” he shares. This practice not only helps in visual alignment but also fosters a sense of collaboration among the team members, ensuring everyone is on the same page.
As a visual storyteller, Palapuz draws inspiration from renowned directors such as Christopher Nolan and Denis Villeneuve, constantly seeking innovative ways to merge powerful narratives with stunning visuals. His recent projects, including the award-winning documentary Range of (e)Motion and the personal short film To Play A Melody, showcase his dedication to creating meaningful and resonant works. With his company, Eight Rays Studio, Palapuz continues to pursue projects that reflect his artistic vision and connect with audiences on a profound level.
In summary, Darryl Palapuz’s creative process in fashion photography is rooted in emotional storytelling, collaboration, and a keen awareness of current trends. His approach not only enriches the visual narrative but also fosters a creative environment where ideas can flourish.
Photo credits: Darryl Palapuz. His portrait is from artist archive.